ADRIA_Alliance aims to raise awareness in the programme area about the urgent need to modify current energy uses in order to promote greater environmental sustainability and safety in relation to climate change. It is a “bottom-up” approach encouraging wide social participation, and the solutions that will be implemented will all have a strong boost in innovation, in regard to energy efficient buildings and renewable ene8urgy production. Project outputs include the set-up of innovative business models, the start-up of innovative enterprises, and the implementation of small pilot projects. At the end of the project, partners will increase awareness about sustainable use of energy and measurement of results, and will benefit from adaptation plans aimed at ensuring the safety of urban environments.